For construction and delivery teams who need a convincing before/after case built from real site photography.
Construction and delivery teams often need to show what a site will become, not just describe it in a report or a planning document. A composite that sits a proposed building inside a real photograph of the existing street or plot makes the change legible in a way a floor plan or a written description never really manages.
This is a fundamentally different visualization problem from a purely CG scene. Every element of the real photograph has to be respected — the actual light direction, the existing camera perspective, the real proportions of neighboring buildings — and the proposed design has to be inserted into that reality convincingly, not the other way around.
It only reads convincingly if the original photography was planned around the eventual composite from the very start. Camera position, lens choice and time of day all get decided before the shoot, based on what the composite will need, rather than shot first and corrected afterward once the mismatch between reality and CG becomes obvious.
This kind of before/after visualization tends to matter most in a planning, investor or public consultation context, where the audience needs to see a proposed change against a genuinely familiar, real streetscape rather than an abstract rendered environment they have no reference point for.
It's a smaller part of what I do so far, but a distinct and genuinely different skill set — shot planning and precise compositing — from purely CG-generated visualization work.
For construction teams, contractors and delivery-side stakeholders who need a convincing before/after case built from real photography rather than an abstract render, this is the service built around that specific problem. A related example is below.